Curate your fancy...
Conceived from a whimsical bet to replicate a quaint Lake Como boutique in America, Piana is a throwback to an "ancient" time when shopping meant an intimately personal, tactile experience of discovery. Now a cosmopolitan curator of exquisite beauty brands from around the world, Piana is more a beauty exhibit than a retail proposition. It's a theater staging a collection of cult beauty brands in an evocative architectural setting that echoes Lake Como villas, encased in floor-to-ceiling art glass, bejeweled with sparkling Egyptian crystals, punctuated by a dramatic boat suspending from its ceiling. In a word, Piana is a beauty voyage, an artful invitation to discerning clients, who will find small joy in Piana's delectable collection.